From storytelling to selling — transforming a brochure website into a revenue-generating e-commerce platform.

E-commerce
Web design & development

As demand for homeware products grew, deVOL Kitchens needed to evolve their brochure website into a fully functional online store. This started with a UK launch that quickly expanded to the North American market. The two markets use region-specific pricing and a dedicated domain — all managed from a single unified content management system

Seeing the opportunity for aggressive growth in the North American homeware market; there was a challenge - build a scalable ecommerce sales platform that co-exists with the existing design-led content.

We built deVOL Kitchens in a CMS that keeps it simple to author visually-rich content; empowering their internal teams to create content and grow the brand. At the same time, providing all the power of enterprise e-commerce to sell their homeware products to consumers.

deVOL Kitchens

deVOL product page on a laptop sitting on a rustic work bench

The Challenge: Unifying Content and Commerce

Platforms like Shopify handle Ecommerce websites for many startup and scaling brands perfectly. But, when you have 1000s of content pieces that aren’t products - then the story can play differently.

We built deVOL Kitchens in the Drupal content management system. Drupal makes it simple to produce visually-rich content that’s consistent to the brand and easy to maintain; which empowers internal teams to grow content and their digital platforms.

deVOL had a platform that housed generous amounts of detailed and well-designed content - they were already showcasing the best in traditional shaker kitchen design online and wooing users with their gorgeous homeware products - but you couldn’t buy them online!

Seeing the opportunity for aggressive growth in the North American market; there was therefore a double challenge - build a scalable ecommerce sales platform that co-exists with the existing design-led content.